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Author Topic: Studios now targeting older auds  (Read 1295 times)

Offline patch

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Studios now targeting older auds
« on: November 26, 2010, 04:13:37 AM »
Quote
A decade ago, an action film with a cast of mostly 50-and-older stars would have been unthinkable. But Summit's "Red" and Lionsgate's "The Expendables" have combined domestic grosses of nearly $200 million.
The success of those films is helping Hollywood change its attitude after ignoring the over-40 crowd for decades. There's a slowly growing recognition that the baby-boomer demo can't be ignored.



http://www.variety.com/article/VR1118027986?refCatId=13

Offline Sable899

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Re: Studios now targeting older auds
« Reply #1 on: November 26, 2010, 02:17:44 PM »
Yaaaaay!!!!  I loves me some old fart action heroes!!!  Dolph Lundgren, Jackie Chan, Jet Li, Bruce Willis, Sly Stallone...   Some of them are aging very nicely. I love a man with character in his face and eyes.