Blades get new Exec

[Sable899]

Not being a footie person, I'm not sure how this will affect the Blades, but thought you footie fans might like to know:

Breaking News: Birch returns to football with Sheffield United
20th November 2009
 By David Parkin - Editor
 FORMER Chelsea and Leeds chief executive Trevor Birch has returned to football at Sheffield United.

The former Deloitte insolvency partner who also held roles with Everton and Derby County, will be unveiled this afternoon by Blades chairman Kevin McCabe as the Championship club's new chief executive.

Mr Birch joins from sports agency Sportfive where he was chief operating officer and will be given the job of attracting major investment into the club as it looks to bounce back to the Premier League.

A former professional footballer, Mr Birch was the last player signed by legendary Liverpool manager Bill Shankly.

He was credited with attracting Russian billionaire Roman Abramovich to buy Chelsea from Ken Bates and later went to Leeds where he was involved in the sale of the club to a group of investors headed by Gerald Krasner.

Source is
http://www.thebusinessdesk.com/yorkshire/news/18335-birch-returns-to-football-with-sheffield-united.html but you need to register to see the complete article.

[lighty]

There is a rumour floating around that a new investment partner (someone mentioned Red Bull) will be announced in December, so it's possible that Birch is part of that deal.  I've heard that he's quite a go-getter.  The club definitely needs to get some more money coming in if they want promotion.  I think we're probably screwed this season, between low funds and the horrible run of injuries (and missing Paddy); we may pull back into play-off contention, but I can't see us going up unless we get some serious cash for the January transfer window.

My uneducated opinion, anyway!