It's GQ. LoL. No other explanation required. It's like Vanity Fair... recently, they did a photo-shoot of a bunch of successful women who took Twitter to the next stage by incorporating it into their marketing program / their client's marketing program.... put them all in heels and raincoats. And did one of the worst write-ups I'd read in a long time, of Twitter. The writer obviously did not "grok" (understand / get /) what Twitter was about and what this diverse group of women had done, and worse... made up words like "Twilebrity" I was appalled.