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Author Topic: Yorkshire Tea campaign  (Read 739 times)

Offline patch

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Yorkshire Tea campaign
« on: July 01, 2019, 02:59:16 AM »
Yorkshire Tea puts Sean Bean and Dynamo to work in latest campaign
 
Yorkshire Tea has enlisted help of local heroes for campaign.
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Yorkshire’s own Sean Bean and Dynamo put in a graft at Yorkshire Tea’s warehouse and office for the brand’s £3m "Where everything’s done proper" campaign.

Wielding a presentation pointer like a sword, former Warden of the North Sean Bean gives a riling speech about the legacy of Yorkshire Tea’s famous brews to a handful of dutiful new staff members in the company’s Knaresborough office.

In the second spot, Bradford boy Dynamo’s magic skills are put to good use as he levitates through the air, passing down teabags to his pencil-pushing colleague on the ground below.

The work was created by Lucky Generals and directed by Martin Granger through Moxie Pictures. Goodstuff Communications is the media agency.

It follows from Yorkshire Tea’s 2017 series that recruited TV personality Sir Michael Parkinson, Olympic triathletes the Brownlee brothers and indie rockers the Kaiser Chiefs. Like in this instalment, the celebrities worked in menial roles to show that Yorkshire is a place "where everything's done proper". 

Yorkshire Tea filmed the new ads at its warehouse and office, with real employees.

Ben Newbury, senior brand manager at Yorkshire Tea, said: "Sean Bean and Dynamo are experts in their crafts and truly epitomise the art of ‘doing things properly’ – an ethos that is central to absolutely everything we do here at Yorkshire Tea. We’re so pleased we could recruit them to help spread the message of properness."

When the campaign launched two years ago, marketing director Dom Dwight said it aimed to subvert the norms of celebrity advertising: "The joke is that we’re throwing their celebrity away because they’re people who work for us."
 
https://www.campaignlive.co.uk/article/yorkshire-tea-puts-sean-bean-dynamo-work-latest-campaign/1589481
https://www.campaignlive.co.uk/article/yorkshire-tea-where-everythings-done-proper-lucky-generals/1589498



Yorkshire legend Sean Bean and magician Dynamo brew up for new Yorkshire Tea adverts

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Two of Yorkshire's most famous faces have put the kettle on for Yorkshire Tea's latest campaign.

Legendary Sheffield actor Sean Bean and Bradford-born magician Dynamo have cameos for the new adverts, which are due to hit our screens on Tuesday.

The pair star in the latest instalment of scenarios based in Taylor's Harrogate headquarters, with the slogan "where everything's done proper".


In one advert, Game of Thrones star Sean carries out a staff induction, with inspiration drawn from his most iconic film roles.

The actor bellows at staff to "go out there and do it for each other", while pointing a presentation stick like a sword.

Sean then takes a sip of his brew, adding: "Oh, and the fire drill's Thursday at three."
 
https://www.yorkshirepost.co.uk/news/people/yorkshire-legend-sean-bean-and-magician-dynamo-brew-up-for-new-yorkshire-tea-adverts-1-9850488



Acting legend in Harrogate TV advert for Yorkshire Tea
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The next instalments of Yorkshire Tea’s successful ‘where everything’s done proper’ TV adverts are due to hit screens tomorrow, led by two proper famous Yorkshire faces.

Acting legend Sean Bean and world-renowned magician Dynamo will star in the adverts which once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show their jobs being done proper.

 The adverts will hit screens on Tuesday, July 2.
https://www.harrogateadvertiser.co.uk/business/acting-legend-in-harrogate-tv-advert-for-yorkshire-tea-1-9851020


« Last Edit: July 01, 2019, 09:22:55 AM by patch »

Offline patch

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Re: Yorkshire Tea campaign
« Reply #1 on: July 08, 2019, 12:05:33 PM »
Sean Bean and Dynamo Yorkshire Tea adverts receive 'thousands of lovely comments'
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  Yorkshire Tea has received "thousands of lovely comments" about its comical television adverts featuring Sean Bean and Dynamo.

The Sheffield-born Game of Thrones star and Bradford magician have been appearing in the brand's commercials for a week.
Ben Newbury, marketing lead at Yorkshire Tea, said: “The response to our new TV adverts has been properly positive, we’ve had thousands of lovely comments from people saying how much they’re enjoying them.

“Sean Bean and Dynamo were an obvious fit to join the team at Yorkshire Tea and we’re happy that their arrival has been so well received.

"Lots of people have told us how much the ads have made them smile and how chuffed they are to have these two famous Yorkshiremen back on their screens.


“Sean Bean and Dynamo are both experts in their crafts which is why we recruited them to help showcase and celebrate our ethos of ‘doing things properly’."

The pair star in the latest installment of scenarios based at Taylors of Harrogate's headquarters, with the slogan "where everything's done proper".



In one advert, filmed on location in Knaresborough, Bean carries out a staff induction with inspiration drawn from some of his most famous roles.

The actor bellows at staff to "go out there and do it for each other", while pointing a presentation stick like a sword.

He then takes a sip of his tea, adding: "Oh, and the fire drill's Thursday at three."


Also in the Sean Bean advert was Wakefield comedian and actor Neil Hurst, known to audiences in Halifax for his appearances in pantomimes over ten years.

Speaking about filming, he said: "It was great working with Sean, obviously.

"When filming they always refer to you by your surname. Obviously it was Mr Bean, that made me chuckle.

"It was great to be working with a proper movie star, it was brilliant."

Father-of-two Mr Hurst, 37, said that he and the Sharpe actor and one-time Bond villain (Goldeneye, 1995) tried out different endings to the advert before settling on the final version.

Only a few of those in the scenes are actors, he said, with regular Yorkshire Tea workers acting making up the rest of the cast.
 
https://www.yorkshirepost.co.uk/heritage/sean-bean-and-dynamo-yorkshire-tea-adverts-receive-thousands-of-lovely-comments-1-9864663